Founder and CEO of Black Milk Clothing, James Lillis (jL), tragically passes away in a holiday accident.
Lillis, who started creating clothes in 2009, founded the alternative clothing brand and successfully built a dedicated fanbase over the past decade.
His wife and children were with him before he passed away. The brand encourages customers to share photos wearing Black Milk clothing as a tribute to Lillis, who leaves behind a legacy in Queensland’s online alternative fashion scene.